Event Intelligence Group’s real-time video analytics software counts the total occupants on site at Chipotle Cultivate Festivals
Until now, event producers and sponsors have never had an accurate, economical and low-profile way of counting patrons at free events. C3 Presents and Chipotle Mexican Grill needed real-time data measuring the total occupants on site, as well as an “after-event report” analyzing the data.
EIG has been contracted to provide our exclusively licensed video analytics software to handle the task. EIG accurately counts patrons entering and exiting the site with low-profile cameras mounted at entry portals. EIG provides these services as a stand-alone service or as part of a comprehensive surveillance and intelligence package.
Each Cultivate event features lively performances by popular bands. Renowned national and local chefs entertain with inspiring cooking demonstrations. Festival-goers of all ages dive into interactive experiences focused on sustainable food practices, including an exhibit that shows attendees how to make Chipotle’s famous guacamole. Each event also features an exhibit on the reality of processed foods and a more spirited Kids’ Zone with snacks and fun activities.
It’s easy to see why these events are so popular. Because of their popularity, they experience high traffic levels. Hand-counting event traffic is tedious, inaccurate, and leaves out important data that is critical to analyzing each event. EIG is proud to provide Cultivate events with our comprehensive event intelligence.
Chipotle and C3 Presents are producing three Chipotle Cultivate events this year, in Phoenix, AZ, Kansas City, MO, and Minneapolis, MN. Event Intelligence Group will be providing video analytic services at all their events.
